
Helping fintechs find the right rails.
Not a generic consultancy
We are a specialist connector for fintech and payments businesses.
New fintechs often know what they want to launch, but not which payment partners, banking relationships or infrastructure providers are right for their use case. We bridge that gap through market knowledge, commercial experience and trusted introductions.
Navigating the fintech ecosystem
The fintech landscape is constantly evolving, presenting both immense opportunities and complex challenges. Our expertise lies in demystifying this intricate world, connecting you with the precise partners and solutions your business needs to thrive. From emerging startups to established financial institutions, we provide tailored guidance to accelerate your growth and achieve your strategic objectives.
Our expert consultancy services
At Not Your Usual Fintech, we offer a range of consulting services designed to meet the diverse needs of fintech businesses. Explore how we can support your journey.
Card Programme Enablement
Launching a card programme requires the right combination of infrastructure, expertise and partnerships. We help businesses access the ecosystem, evaluate options and connect with trusted providers that align with their objectives.
Digital wallets and IBAN solutions
Help your customers move, hold and manage money with greater flexibility. We connect businesses with trusted wallet, account and payment infrastructure partners that support modern financial experiences across local and international markets.
Crypto connectivity
IUnlock new opportunities in digital finance through trusted crypto and stablecoin infrastructure partners. We help businesses navigate the evolving digital asset ecosystem and identify solutions that support secure, scalable growth.
Embedded finance partners
Integrate financial services into your customer journey through the right technology and partnership ecosystem. We help businesses identify and connect with trusted providers that enable payments, accounts, cards, lending and other embedded finance capabilities within existing products and platforms.

Who we are
Helping fintechs find the right rails.
Not Your Usual Fintech helps businesses navigate the world of payments, embedded finance and digital assets.
We connect ambitious companies with the partners, infrastructure, and expertise they need to launch, scale, and grow innovative financial products.
Partner with confidence
Our network and expertise ensure you make informed decisions and forge valuable partnerships that drive success.
"Their guidance on embedded finance was a game-changer for our offering. Highly recommend their strategic consulting services!"
– CEO, Fintech Startup
"Their guidance on embedded finance was a game-changer for our offering. Highly recommend their strategic consulting services!"
– CTO, Digital Payments Platform
"Their guidance on embedded finance was a game-changer for our offering. Highly recommend their strategic consulting services!"
– Product Lead, E-commerce Company
Get in touch
Our London office
Not Your Usual Fintech Consultancy is a trading style of IKAROS Consultancy Limited.
Registered in England and Wales.
Registered Office: 3rd Floor, 86-90 Paul Street, London, EC2A 4NE.